Dietrich Mateschitz, a multi-billionaire businessman from Austria, is a co-owner of the Red Bull bottled energy drink line. During a business trip, the thought of introducing an energy drink to the European market came to him. Mateschitz enjoyed the flavour of a Thai beverage, which led to the creation of the “Red Bull” recipe. In partnership with the proprietor of the Thai drink company, he co-founded the business.
In the market, “Red Bull” developed into a cult, and it later spread to the international market. Mateschitz has owned a number of sports clubs and media companies on behalf of “Red Bull.” However, “Red Bull” has already been involved in a number of legal disputes. Additionally, Mateschitz’s political stances, which he uses to influence other non-business sectors, have had an adverse effect on his business and other endeavours. One of the top 100 richest persons in the world right now is Mateschitz.
Mateschitz, who is of Austro-Slovenian origin, was born on May 20, 1944, in Sankt Marein im Mürztal, Styria, Austria. His parents are from Styria, both of them. The extended family of his father hails from the Maribor region of Lower Styria, despite the fact that his father was born in Gross Gerau, Germany (today in Slovenia). His primary school teachers’ parents split up when he was a little child. Mateschitz was raised by his mother.
Dietrich Mateschitz Education
Mateschitz’s first employment was at Unilever, where he worked on marketing detergents after taking ten years to earn a marketing degree from the Hochschule für Welthandel (now Vienna University of Economics and Business) in 1972.
Unilever was Mateschitz’s first employment, and he worked there promoting detergents. Later, he relocated to Blendax, a German cosmetics business that Procter & Gamble has since acquired, where he worked on the marketing of Blendax toothpaste, among other things.
He first encountered Krating Daeng, the beverage that would later become Red Bull, while on the road for Blendax. He co-founded Red Bull GmbH in 1984 with Chaleo Yoovidhya, and in 1987 the company debuted in Austria. He then succeeded in making the Red Bull beverage the market leader for energy beverages globally.
Along with Heinz Kinigadner, he co-founded the Wings for Life charity, which promotes spinal cord research. To raise money, the charity started hosting the Wings for Life World Run in 2014.
Through commercial sponsorship, Mateschitz’s goods are continuously promoted as being related to the physical and mental skills required for various extreme sports. Previously, Red Bull was the primary sponsor of the Sauber Formula One racing team and owned more than 60% of it.
Although Sauber chose to hire Kimi Räikkönen as one of their drivers for the 2001 season as opposed to Red Bull prodigy Enrique Bernoldi, Red Bull dissolved its partnership with the team at the end of 2001. Mateschitz purchased the Jaguar Racing Formula One team from its former owners, Ford, in November 2004 and changed the team’s name to Red Bull Racing.
Mateschitz teamed up with his close friend, the late Gerhard Berger, a former Formula One driver, in September 2005 to acquire the Italian-registered Minardi team from its Australian owner, Paul Stoddart. Scuderia Toro Rosso, which translates to Red Bull in Italian, is the new name of the team.
Sebastian Vettel helped Red Bull Racing win both the Formula One World Constructors’ Championship and the Drivers’ Championship in 2010. The following three years, 2011, 2012, and 2013, saw them successfully defend both titles, making Vettel and Red Bull Racing four-time world champions. They won the Formula One World Drivers’ Championship once more with Max Verstappen in the 2021 season, 8 years later, and finished second in the Mercedes-won Formula One World Constructors’ Championship.
Mateschitz participated in the NASCAR Sprint Cup Series and the K&N Pro Series East while also owning Team Red Bull from 2006 to 2011.
He acquired the A1-Ring racing facility, which had previously served as the site of the Formula One Austrian Grand Prix, in late 2004 and changed its name to Red Bull Ring. The track held a round of the 2011 Deutsche Tourenwagen Masters season when it reopened in May 2011.
Red Bull informed the Fédération Internationale de l’Automobile that they would be open to staging a Grand Prix in December 2012, despite Mateschitz having said that there were no intentions for it to return to the Formula One schedule.
Red Bull stated in July 2013 that the Austrian Grand Prix would return to the Formula One World Championship in 2014. The contest was held on June 22, 2014, and Nico Rosberg, driving for Mercedes, achieved the first position. In Mateschitz’s hangar, he preserves his collection of vintage aircraft, including the last Douglas DC-6B ever made and a former Yugoslav Marshal Josip Broz Tito aircraft. A yearly fundraiser for his Taurus Foundation, which aids wounded stunt performers, he also supports the World Stunt Awards.
He purchased the Austrian football team SV Austria Salzburg in April 2005, and the American team MetroStars in March 2006. Both clubs were then renamed after his well-known beverage, becoming Red Bull Salzburg and New York Red Bulls, respectively. Red Bull established the Campinas, Brazil-based football team Red Bull Brasil in 2007. In the most competitive state competition in the nation, the So Paulo championship, the squad got promoted to the first level in 2014.
Red Bull established Red Bull Ghana in 2008. He bought the playing rights of SSV Markranstädt and founded RB Leipzig, a German football team, in May 2009. Red Bull stated in July 2013 that the Austrian Grand Prix would return to the Formula One World Championship in 2014. The contest was held on June 22, 2014, and Nico Rosberg, driving for Mercedes, achieved the first position.
In Mateschitz’s hangar, he preserves his collection of vintage aircraft, including the last Douglas DC-6B ever made and a former Yugoslav Marshal Josip Broz Tito aircraft. A yearly fundraiser for his Taurus Foundation, which aids wounded stunt performers, he also supports the World Stunt Awards.
Mateschitz has a son and has never been married. He is a licensed pilot who takes pleasure in flying the Falcon 900 and the Piper Super Cub. He purchased Laucala Island, off the coast of Fiji, from the Forbes family for £7 million while residing in Fuschl am See, Austria.
Mateschitz and his Bundesliga team RB Leipzig came under fire in 2017 for remarks he made in a Kleine Zeitung interview in which he advocated for Donald Trump and other nationalist causes and said that Austria should close its borders to immigration.
Mateschitz is not married, however, he did have a relationship with Anita for two years during which time he had a son named Marc. Marion Feichtner and Mateschitz are presently dating. The “Wings for Life foundation,” which promotes spinal cord research, was co-founded by him. The Wings for Life World Run has been a fundraiser put on by the charity every year since 2014. Anita, Mateschitz’s ex-girlfriend, is in charge of the charity.
The biennial World Stunt Awards are sponsored by Mateschitz to collect money for his “Taurus Foundation,” which offers financial assistance to stunt practitioners who have been hurt on the job.
Dietrich Mateschitz With His Wife
Dietrich Mateschitz Donations
Numerous extreme sports and competitions, such as the Red Bull Dolomitenmann and Red Bull Stratos, are sponsored by Mateschitz. The Wings for Life Foundation was established in 2004 by Mateschitz and his buddy Heinz Kinigadner with the goal of finding a cure for paraplegia.
Mateschitz’s intention to give 70 million euros to Paracelsus Medical Private University was made public in 2012. (PMU). It is currently the third-largest private donation in Europe’s history. A cross-section and tissue regeneration facility was built on the Salzburg educational campus “Competence Park” with the help of 20 million of the 70 million.
From 2013 to 2023, 5 million of the remaining 50 million will be transferred annually to the PMU for spinal cord research. In addition, since 2009, several research initiatives have received an annual payment of 350 000 euros. Mateschitz used a foundation to create the Addendum media project.
Dietrich Mateschitz is an Austrian businessman with a $15 billion fortune. He is well recognised for helping to start Red Bull, one of the most prosperous energy drink businesses in the world.
Dietrich is well known for his passion for motorsports and has poured millions of dollars into a number of Red Bull teams, most notably the two different Formula One squad. He also owns the well-known German soccer team, RB Leipzig.
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