Celebrities exude an air of influence—an effect that subtly sways people to buy whatever they recommend. Around 28% of millennials say celebrity endorsements influence their purchase decisions.
Endorsements from celebrities can soar business sales by upto 4%. In short, partnering with celebrities is a profitable venture. It’s a simple way of growing a business.
While celebrities make tons of money persuading hesitant buyers to click “buy,” getting your products into their hands is not that easy. It requires a strategy.
Here are some handy tips for getting celebrity endorsements.
Determine your Budget
Before you can think of getting an endorsement, figure out your budget. Or rather, determine how much you’re willing to spend on a celebrity endorsement. Once you come up with a figure, ensure to stick to the amount. This is important.
Some online platforms (with searchable marketplaces no less) can help connect you with a celebrity for endorsements. They come in handy especially if you want to know how much a celebrity costs before approaching them.
Know your Audience
Know your audience first before selecting a celebrity for marketing. Doing so will help you find the right celebrity that resonates with your audience.
For better results, research all about your target audience and leave no stone unturned. Then cluster them into specific groups to help determine your buyer personas.
- Which type of customers am I targeting?
- Where is my target audience engaging the most online?
- Should I target a large or small-sized audience?
Before you can approach a celebrity to talk about endorsements, know the type of audience you want to target—are they young or old? And where do they live?
One way to get to know your audience is through A/B split testing, a process involving modifying a single element in your online campaigns, emails, and web pages to determine which version resonates better with your audience.
1-800-Car-Title, a company that gives car title loans completely online, says A/B split testing helped it to eliminate all the guesswork out of website optimization and enabled it to make data-backed decisions. This enabled it to market better to its audience and increase profits.
Find Passionate Celebrities
Finding a popular YouTube star or top-tier athlete to endorse your brand is easy. But finding an influencer who is passionate about your brand or product? Not so much.
A popular celebrity will attract the attention of an audience and—in most cases—it may work for you. However, a passionate influencer validates your brand. Also, it’s easier to approach a celebrity that genuinely believes in your brand.
Besides partnering with popular celebrities, get micro-influencers to market your brand.
Micro-influences are social media influencers with fewer followers than celebrity influencers—but equally more influential in promoting brands online.
Endorsements from micro influences are more powerful such that over 82% of consumers are more likely to buy something they recommend.
A micro-influencer is a trusted authority in their industry. Their content directly targets an audience and is relatable—making them more popular than celebrities. Ensure a micro influencer’s audience is similar to your brand’s audience for great results.